An interdisciplinary debate on project perspectives
Dimension: Repository of resources | Primary mode of value creation | Modes of production/ reproduction | Urban concept |
---|---|---|---|
Materials | Uses of heritage for economic, social or cultural value creation (mainly—but not exclusively tourism) | Investment in heritage creation or restoration, access and tourist infrastructures, signalling, labelisation | Heritage City |
Iconic | Urban brand and marketing strategies Incorporation of symbolic value into value creation processes | Generation of emblematic elements and condensers of meaning. Slogans Production of icons | |
Meanings | New meanings by comparison, similarity, contrast, hybridisation | Storytelling through films, literature, media…. Investment in cultural events, festivals |